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Switch
Author: Chip Heath, Dan Heath
Publisher: Crown Business
ISBN: 030759016X
Pages: 320
Year: 2010-02-16
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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. ● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. ● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service. In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
The Switch
Author: Sandra Brown
Publisher: Grand Central Publishing
ISBN: 1455546437
Pages: 576
Year: 2013-08-27
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From #1 New York Times bestselling author Sandra Brown comes another masterful creation, a riveting novel of suspense, revenge, and unpredictable twists and turns...When Melina suggests that her twin sister Gillian take her place as a media escort to an astronaut, she initially refuses. The following morning Melina is horrified to learn that her sister has been murdered. Now she must work together to learn the truth behind her sister's death, and discover the identity of the killer, whose plans are far from over.
Bait and Switch
Author: Barbara Ehrenreich
Publisher: Metropolitan Books
ISBN: 1429915706
Pages: 256
Year: 2006-07-25
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The bestselling author of Nickel and Dimed goes back undercover to do for America's ailing middle class what she did for the working poor Barbara Ehrenreich's Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy: the shadowy world of the white-collar unemployed. Armed with a plausible résumé of a professional "in transition," she attempts to land a middle-class job—undergoing career coaching and personality testing, then trawling a series of EST-like boot camps, job fairs, networking events, and evangelical job-search ministries. She gets an image makeover, works to project a winning attitude, yet is proselytized, scammed, lectured, and—again and again—rejected. Bait and Switch highlights the people who've done everything right—gotten college degrees, developed marketable skills, and built up impressive résumés—yet have become repeatedly vulnerable to financial disaster, and not simply due to the vagaries of the business cycle. Today's ultra-lean corporations take pride in shedding their "surplus" employees—plunging them, for months or years at a stretch, into the twilight zone of white-collar unemployment, where job searching becomes a full-time job in itself. As Ehrenreich discovers, there are few social supports for these newly disposable workers—and little security even for those who have jobs. Like the now classic Nickel and Dimed, Bait and Switch is alternately hilarious and tragic, a searing exposé of economic cruelty where we least expect it.
The Switch
Author: Joseph Finder
Publisher: Penguin
ISBN: 110198578X
Pages: 384
Year: 2017
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Michael Tanner is on his way home from a business trip when he accidentally picks up the wrong MacBook in an airport security line. Home in Boston, he discovers that the owner is a US senator and that the laptop contains top secret files. When Senator Susan Robbins realizes she's come back with the wrong laptop, she calls her young chief of staff, Will Abbott, in a panic. Both know that the senator broke the law by uploading classified documents onto her personal computer. Abbott turns to a "fixer" to retrieve the laptop before a bigger security breach is revealed.
The Switch
Author: Chris Goodall
Publisher: Profile Books
ISBN: 1782832483
Pages: 175
Year: 2016-07-07
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How will the world be powered in ten years' time? Not by fossil fuels. Energy experts are all saying the same thing: solar photovoltaics (PV) is our future. Reports from universities, investment banks, international institutions and large investors agree. It's not about whether the switch from fossil fuels to solar power will happen, but when. Solar panels are being made that will last longer than ever hoped; investors are seeing the benefits of the long-term rewards provided by investing in solar; in the Middle East, a contractor can now offer solar-powered electricity far cheaper than that of a coal-fired power station. The Switch tracks the transition away from coal, oil and gas to a world in which the limitless energy of the sun provides much of the energy the 10 billion people of this planet will need. It examines both the solar future and how we will get there, and the ways in which we will provide stored power when the sun isn't shining. We learn about artificial photosynthesis from a start-up in the US that is making petrol from just CO2 and sunlight; ideas on energy storage are drawn from a company in Germany that makes batteries for homes; in the UK, a small company in Swindon has the story of wind turbines; and in Switzerland, a developer shows how we can use hydrogen to make 'renewable' natural gas for heating. Told through the stories of entrepreneurs, inventors and scientists from around the world, and using the latest research and studies, The Switch provides a positive solution to the climate change crisis, and looks to a brighter future ahead.
Flipping the Switch
Author: John G. Miller
Publisher: Penguin
ISBN: 0399152954
Pages: 129
Year: 2006
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In his bestselling ""QBQ!" The Question Behind the Question," Miller revealed how personal accountability helps to create opportunity, overcome obstacles, and achieve goals by eliminating blame, complaining, and procrastination. Now he takes readers to the next level to show how they can use the power of the "QBQ!" and personal accountability every day.
The All-New Switch Book
Author: Rich Seifert, James Edwards
Publisher: John Wiley & Sons
ISBN: 0470405805
Pages: 816
Year: 2008-11-10
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This much-needed update to the bestselling guide on the extensive changes to the local area networks (LAN) switching technologies explains why LAN switching technologies are critical to network design. This in-depth guide covers the capabilities, application, and design of LAN switches and switched internetworks and examines the significant changes that have taken place since the publication of the first edition seven years ago. You’re sure to appreciate the witty writing style and easy-to-follow format on such an often-complicated subject matter.
The Switch
Author: Anthony Horowitz
Publisher: Penguin
ISBN: 039925062X
Pages: 162
Year: 2009
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When wealthy, spoiled, thirteen-year-old Tad Spencer wishes he were someone else, he awakens as Bob Snarby, the uncouth, impoverished son of carnival workers, and as he is drawn into a life of crime he begins to discover truths about himself and his family.
The Strength Switch
Author: Lea Waters
Publisher: Penguin
ISBN: 1101983663
Pages: 352
Year: 2017-07-11
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Unlock your children’s potential by helping them build their strengths. This game-changing book shows us the extraordinary results of focusing on our children’s strengths rather than always trying to correct their weaknesses. Most parents struggle with this shift because they suffer from a negativity bias, thanks to evolutionary development, giving them “strengths-blindness.” By showing us how to throw the “strengths switch,” Lea Waters demonstrates how we can not only help our children build resilience, optimism, and achievement but we can also help inoculate them against today’s pandemic of depression and anxiety. As a strengths-based scientist for more than twenty years, ten of them spent focusing on strengths-based parenting, Waters has seen how this approach enhances self-esteem and energy in both children and teenagers. Yet more on the plus side: parents find it a particularly exciting and rewarding way to raise children. With many suggestions for specific ways to interact with your kids, Waters demonstrates how to discover strengths and talents in our children, how to use positive emotions as a resource, how to build strong brains, and even how to deal with problem behaviors and talk about difficult situations and emotions. As revolutionary yet simple as Mindset and Grit, The Strength Switch will show parents how a small shift can yield enormous results. From the Hardcover edition.
The Big Switch: Rewiring the World, from Edison to Google
Author: Nicholas Carr
Publisher: W. W. Norton & Company
ISBN: 0393333949
Pages: 288
Year: 2009-01-19
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Offers predictions about the shift from private computer systems to Internet-based networks for computer-based businesses, and how the change will impact economics, culture, and society.
Switch On
Author: Nick Seneca Jankel
Publisher: Watkins Media Limited
ISBN: 1780288379
Pages: 288
Year: 2015-03-24
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Switch On presents a compelling science-driven, wisdom-inspired answer to the most pressing question of the age: How do we as individuals, and our world as a whole, thrive? It is based on 20 years of research and experience at the forefront of personal, social and corporate change. The result is Breakthrough Biodynamics, a groundbreaking fusion of the latest neuroscience, evolution , ancient traditions, practical philosophy and powerful tools for making transformation happen. Breakthrough Biodynamics will help you to: Never be stuck or stressed again by using the 10-step Breakthrough Curve Bring more freedom, consciousness, mindfulness into everyday life Identify, and let go, of the habits and beliefs that are holding you back Find peace by healing past pain and suffering Discover your purpose and, with it, what to do with your life Hone your intuition and use it to make great choices Learn from the greatest leaders how to ensure your ideas become real Turn inspiration into action and make a difference to your world
Switch
Author: Carol Guess
Publisher: CALYX Books
ISBN: 0934971609
Pages: 262
Year: 1998
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Switch explores the strange nature of passion and unravels the "normalcy" of a midwestern landscape.
The Master Switch
Author: Tim Wu
Publisher: Vintage
ISBN: 0307594653
Pages: 384
Year: 2010-11-02
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A New Yorker and Fortune Best Book of the Year Analyzing the strategic maneuvers of today’s great information powers–Apple, Google, and an eerily resurgent AT&T–Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire. It is easy to forget that every development in the history of the American information industry–from the telephone to radio to film–once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web–the entire flow of American information–come to be ruled by a corporate leviathan in possession of "the master switch"? Here, Tim Wu shows how a battle royale for Internet’s future is brewing, and this is one war we dare not tune out.
The Like Switch
Author: Jack Schafer, Marvin Karlins
Publisher: Simon and Schuster
ISBN: 1476754489
Pages: 288
Year: 2015-01-13
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Offers advice and strategies for readers to get others to like them, assess truthfulness, and read the body behavior of others.
Switch
Author: Ingrid Law
Publisher: Penguin
ISBN: 0142425702
Pages: 384
Year: 2016-01-11
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"Companion to the Newbery Honor winner Savvy."