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Race/gender/media
Author:
Publisher: Pearson College Division
ISBN: 0205537359
Pages: 363
Year: 2009
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Race/Gender/Media contains 43 readings that help readers to think critically about issues of race and gender in the media. The readings address a multitude of topics in three major sections–Production, Content, and Audience–and approach the matter of race and gender in the media from rhetorical, social scientific, and critical/cultural perspectives. The author places a strong emphasis on introducing the material in the book and orienting the reader to the content through overviews, context-specific introductions, and descriptions of each reading.
Extended Mathematics Fof Igcse
Author: David Rayner
Publisher: Oxford University Press, USA
ISBN: 0199149941
Pages: 448
Year: 2005-03-31
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This is a new edition of an existing textbook, with updated content for the 2006 syllabus. It is designed to be a student main text, and contains all you need to pass the IGCSE Extended exam.
Geography for the IB Diploma Global Interactions
Author: Paul Guinness
Publisher: Cambridge University Press
ISBN: 0521147328
Pages: 256
Year: 2011-01-20
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This attractive, full-colour coursebook covers the seven topics of the Higher Level extension (HL) syllabus in Geography for the International Baccalaureate (IB) Diploma. It explores the HL theme, Global Interactions, emphasising the various scales at which issues can be studied, and identifying and carefully explaining key global issues. The coursebook guides students through the HL syllabus, building geographical skills and making connections to other areas of the Geography course and to concepts in the Theory of Knowledge. It also encourages detailed study of primary and secondary sources, developing students' analytical skills. The content is tailored to the requirements and assessment objectives of the IB syllabus, making it relevant to the way in which the subject is taught, assessed and examined.
Clinical Laboratory Chemistry
Author: Robert Sunheimer, Linda Graves
Publisher: Pearson
ISBN: 013441358X
Pages: 688
Year: 2017-04-24
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Specifically designed for use in Clinical Chemistry courses in clinical laboratory technician/medical laboratory technician (CLT/MLT) and clinical laboratory science/medical technology (CLS/MT) education programs. A reader-friendly introduction that focuses on the essential analytes CLT/MLT and CLS/MT students will use in the lab Clinical Laboratory Chemistry is a part of Pearson’s Clinical Laboratory Science series of textbooks, which is designed to balance theory and application in an engaging and useful way. Highly readable, the book concentrates on clinically significant analyses students are likely to encounter in the lab. The combination of detailed technical information and real-life case studies helps learners envision themselves as members of the health care team, providing the laboratory services specific to chemistry that assist in patient care. The book’s fundamental approach and special features allow students to analyze and synthesize information, and better understand the ever-evolving nature of clinical chemistry. The Second Edition has been streamlined and updated to include four new chapters covering safety, pediatrics, geriatrics, and nutrition; real-life mini cases; new figures and photographs; updated sources and citations; and a complete teaching and learning package.
Balanced Scorecard Evolution
Author: Paul R. Niven
Publisher: John Wiley & Sons
ISBN: 111893900X
Pages: 368
Year: 2014-07-17
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The best plan is useless without effective execution The future of business has become so unpredictable that your five-year plan may be irrelevant next week. To succeed in the modern market, you must constantly assess your progress and adapt on the fly. Agility, flexibility, continual learning, and adaptation are the new rules of business success. A differentiating strategy is crucial, but it will only lead to competitive advantage if you execute it flawlessly. You'll succeed only if you have the right insight for strategic planning and the agility to execute your plan. Balanced Scorecard Evolution: A Dynamic Approach to Strategy Execution provides the latest theory and practice from strategic planning, change management, and strategy execution to ensure your business is flexible, future ready, and primed for exceptional execution. Author Paul R. Niven guides you through the new principles of The Balanced Scorecard and shows you how to apply them to your planning and strategy execution endeavors. Read case studies that illustrate the theory and practice of strategic agility and execution Learn how to create the objectives, measures, targets, and strategic initiatives that can make your plan a reality Use the latest change management techniques to boost strategy execution success Gain the knowledge and tools you need to face your challenges head-on Motivate your employees to change behaviors toward plan accommodation Making a plan isn't enough. You must actually take steps to implement your plan, and this requires excellent leadership skills. Change can be hard, and your organization may be resistant. Balanced Scorecard Evolution: A Dynamic Approach to Strategy Execution provides everything you need to make things happen.
Financial & Managerial Accounting Ch 1-15 (Financial Chapters), Student Value Edition
Author: Charles T. Horngren, Walter T. Harrison, Jr., M. Suzanne Oliver
Publisher: Prentice Hall
ISBN: 013249793X
Pages: 896
Year: 2011-01-20
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With its tried-and-true framework and respected author team, Horngren/Harrison/Oliver's Financial & Managerial Accounting is the trusted choice for instructors and students of Principles of Accounting. Accounting and the Business Environment; Recording Business Transactions; The Adjusting Process; Completing the Accounting Cycle; Merchandising Operations; Merchandise Inventory; Internal Control and Cash; Receivables; Plant Assets and Intangibles; Current Liabilities and Payroll; Long-Term Liabilities, Bonds Payable, and Classification of Liabilities on the Balance Sheet; Corporations, Paid-In Capital, and the Balance Sheet; Corporations: Effects on Retained Earnings and the Income Statement Statement of Cash Flows; Financial Statement Analysis MARKET: For anyone interested in learning the principles of accounting.
Advertising by Design
Author: Robin Landa
Publisher: John Wiley & Sons
ISBN: 1118971078
Pages: 264
Year: 2016-11-02
View: 278
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A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands.
Beauty Sleep
Author: Michaele G. Ballard
Publisher: Macmillan
ISBN: 1429944595
Pages: 256
Year: 2008-12-30
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On April 10, 2001, Sandra Baker, a recently separated, forty-five-year-old mother of two, went for a facelift—and a new lease on life. But the nurse anesthetist was a woman from her past. And Sandra's future was in jeopardy... Decades before, in a world of high school cliques and competition, Sally Jordan Hill had a crush on a guy whose attentions turned toward Sandra. Little did Sandra know how jealous Sally might have been... Once Nurse Sally had Sandra in her care, she administered a lethal dose of the painkiller Fentanyl. Within hours, Sandra was brain dead—and her death was ruled a medical mistake. But earlier, Sally's coworkers heard her say this: That's the woman who stole my boyfriend in high school. And soon, a determined detective would find new clues to convince a judge that Sandra's death was no accident. ... Beauty Sleep is the true story of glamor, jealousy ... and cold-blooded murder.
Rabbit Medicine and Surgery
Author: Emma Keeble, Anna Meredith, Jenna Richardson
Publisher: CRC Press
ISBN: 1498730809
Pages: 243
Year: 2016-04-05
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In both the UK and US rabbits are the third most popular mammalian pet after cats and dogs. This has led both to the expectation of high quality veterinary care and great improvements in the medical and surgical management of rabbits. Rabbit Medicine and Surgery: Self-Assessment Color Review covers a wide range of topics from basic biology and husbandry to advanced diagnostic, medical, and surgical techniques. It is a practical, easy-to-read, and illustrated reference book useful in the clinical setting to help diagnose and treat clinical cases. It is also useful as a revision guide to test the knowledge of those taking examinations in exotic animal medicine. This new edition offers an increased emphasis on more advanced diagnostic and imaging techniques as well as recent advances in emergency care, analgesia, and surgery. Written by practitioners with many years of experience treating rabbits, this edition includes 230 new and updated cases in random order, as they would be presented in practice. Each case includes questions with answers that fully explore the disease or disorder in question. It is an invaluable resource for all those working with pet rabbits.
ELECTROMAGNETISM
Author: ASHUTOSH PRAMANIK
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120346335
Pages: 920
Year: 2012-09-03
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This Third Edition of the book contains more than 60 new problems over and above the original 480 problems of the Second Edition. The additional problems cover the whole range of new topics which will also be introduced in the third edition of the author’s main textbook titled Electromagnetism: Theory and Applications. There are some other new problems necessary to further enhance the understanding of the topics of importance already existing in the book. There has been no change in the philosophy of this book. It has been designed to serve as a companion volume to the main text to help students gain a thorough quantitative understanding of EM concepts that are somewhat difficult to learn. The problems included, as a result of the author’s long industrial and academic experience, illuminate the concepts developed in the main text. Besides meeting the needs of undergraduate students of electrical engineering and postgraduate students and researchers in physics, the book will also be immensely useful to engineers and applied physicists in industry. WHAT IS NEW TO THIS EDITION? 1. A number of new problems on evaluation of a.c. resistance and reactance due to skin effect in cylindrical transmission line configurations, for which the cylindrical polar coordinate system cannot be used. 2. New problems on design and optimization of permanent magnets (now being used in the development of new permanent magnet machines) by using Fröhlich–Kennelly equation for representing the demagnetizing curve and Evershed criterion for optimizing the magnet dimensions and its material volume. 3. Some problems on applications of vector analysis to different geometrical configurations. 4. Some problems on Electrostatics and Magnetostatics in which the method of images has been used as auxiliary support. 5. Nearly 18–20 new problems in the chapter on Electromagnetic Induction making it fully comprehensive and covering all facets of electromagnetic induction. This chapter now contains more than 60 solved problems, none of which are of the formula substitution type, and include problems ranging from annular homopolar machines to phenomenon of pinch effect, identification and separation of flux-linkage as well as flux cutting effects, etc. 6. Some problem on Electromagnetic Waves dealing with surface current speed. 7. Problems on Lorentz transformation in the chapter titled Electromagnetism and Special Relativity.
Instant Buildroot
Author: Daniel Manchón
Publisher: Packt Publishing Ltd
ISBN: 1783289465
Pages: 60
Year: 2013-09-25
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Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. A concise guide full of step-by-step recipes to help you learn how to generate and configure an embedded Linux system using Buildroot.Instant Buildroot is for developers who want to know how to use Buildroot tools to generate and configure their own embedded system. It is assumed that the reader has some experience with Linux and basic programming and is familiar with basic hardware development boards.
Passing the Numeracy Skills Test
Author: Mark Patmore
Publisher: Learning Matters
ISBN: 1473916992
Pages: 112
Year: 2015-02-16
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"I'm so grateful for this book, which was invaluable for passing the skills test and made it much less intimidating. It explained each component of the test clearly and concisely so that I knew what to expect, taking me through the key knowledge and skills needed for each part and using language that was easy to follow. The example questions helped me identify areas to work on and were great practice to build my confidence." -Ruth Makoff, PGCE (Secondary) Teacher Trainee All applicants to Initial Teacher Training in England need to PASS the QTS Numeracy Skills Test before starting their course. The test is designed to ensure trainee teachers have a sound grasp of numeracy skills such as mental arithmetic and interpreting statistics and how to apply these in practice. This popular and widely recommended book outlines all of the requirements of the QTS Numeracy Skills Test, explains the essential subject knowledge candidates need and includes practice questions for test preparation. This sixth edition, written by one of the authors of the test itself, is updated throughout and includes a full practice test, more practice questions and more question and answer commentary. It is more than a collection of practice questions. It includes advice, tips, test commentary and guidance to help you pass first time. It helps you to: familiarise yourself with the skills and knowledge to be tested fully understand the format and structure of the numeracy skills test know what to expect on the day of the test HOW TO USE THIS BOOK This book is divided in to six chapters. Chapter 1: this very short chapter has been included to remind you of the basic arithmetic processes. The majority of you will be able to miss this unit out, but some may welcome a chance to revise fractions, decimals, percentages, etc. Chapters 2-4: these cover the three 'content' areas (see above), one area per chapter. Chapter 5: this includes a practice mental arithmetic test, and a full practice onscreen test for you to work through. Chapter 6: this contains answers and key points for all the questions in the main chapters and for the sample tests. In each chapter, the additional required knowledge, language and vocabulary are explained, and worked examples of the type of questions to be faced are provided together with the practice questions. The answers for these questions are given in Chapter 6, together with further advice and guidance on solutions. Revision checklists You can use the checklists in your revision to make sure that you have covered all the key content areas.
Holiday Sparks
Author: Shannon Stacey
Publisher: Carina Press
ISBN: 1426890850
Pages: 384
Year: 2010-12-06
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House-sitting for her parents seemed like a good idea, until the microwave blew up and the lights went out. Now Chloe Burke thinks upgrading the electrical system of her childhood home while they are away would make the perfect Christmas gift. Fortunately, there's an electrician in town who can get the job done by the holidays. Scott Quinn has wanted to get his hands on the Burkes' wiring for almost as long as he's wanted to get his hands on their daughter. Chloe didn't notice Scott back in high school, but she's noticing him now, and soon they're indulging in a little festive fun: no strings, no expectations. After all, Chloe plans to get out of this goldfish bowl of a town and back to her real life in Boston by New Year's. But Chloe and Scott discover they enjoy each other's company just as much out of bed. Could their holiday fling turn out to be the real thing? 20,000 words
Mistletoe and Margaritas
Author: Shannon Stacey
Publisher: Carina Press
ISBN: 1426892764
Pages:
Year: 2011-12-05
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Heating up the Holidays Claire Rutledge still believes in love, despite losing her husband. So, after two years, she's not surprised by the steamy dreams telling her it might be time to start moving on. But she didn't expect her friend Justin to have the starring role. Justin McCormick has loved Claire since the moment he first saw her, but his best friend got there first. Now that Claire is ready to move on with her life, Justin is finding it harder than ever to hide his true feelings. And when they both get caught up in the holiday spirits at a party, their simmering mutual attraction boils over into a night neither of them can forget... 20,000 words
Advertising by Design
Author: Robin Landa
Publisher: Wiley
ISBN: 0471428973
Pages: 256
Year: 2004-06-09
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A complete guide to the process behind effective advertising design Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full-color text provides a highly illustrative, behind-the-scenes look at developing successful ads for a variety of media-including print, television, online, and guerrilla advertisements-empowering students to find creative solutions. Advertising by Design encourages students to push past the obvious design choices to find the big idea! Dozens of celebrated ad campaigns demonstrate such concepts as the visual and verbal relationship, visual metaphors, creating unified campaigns, and many others. Fully supplemented with interviews from esteemed creative directors and chapters on developing imaginative ideas, copywriting, and advertising history, Advertising by Design is a perfect text for beginning and intermediate advertising design courses and core courses in all visual communications programs that incorporate advertising concepts and design strategies.