Media Management In The Age Of Giants Business Dynamics Of Journalism Second Edition Book PDF, EPUB Download & Read Online Free

Media Management in the Age of Giants
Author: Dennis F. Herrick
Publisher: UNM Press
ISBN: 0826351646
Pages: 416
Year: 2012-08-15
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The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.
Changing the News
Author: Wilson Lowrey, Peter J. Gade
Publisher: Routledge
ISBN: 113525236X
Pages: 320
Year: 2012-01-25
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Changing the News examines the difficulties in changing news processes and practices in response to the evolving circumstances and struggles of the journalism industry. The editors have put together this volume to demonstrate why the prescriptions employed to salvage the journalism industry to date haven’t worked, and to explain how constraints and pressures have influenced the field’s responses to challenges in an uncertain, changing environment. If journalism is to adjust and thrive, the following questions need answers: Why do journalists and news organizations respond to uncertainties in the ways they do? What forces and structures constrain these responses? What social and cultural contexts should we take into account when we judge whether or not journalism successfully responds and adapts? The book tackles these questions from varying perspectives and levels of analysis, through chapters by scholars of news sociology and media management. Changing the News details the forces that shape and challenge journalism and journalistic culture, and explains why journalists and their organizations respond to troubles, challenges and uncertainties in the way they do.
Saving the Media
Author: Julia Cagé
Publisher: Harvard University Press
ISBN: 0674968719
Pages:
Year: 2016-04-04
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Julia Cagé explains the economics and history of the media crisis and offers a solution: a nonprofit media organization, midway between a foundation and a joint stock company, supported by readers, employees, and innovative financing such as crowdfunding. Her business model is inspired by a central idea: that news, like education, is a public good.
Dispatches from the Drownings
Author: B. J. Hollars
Publisher: UNM Press
ISBN: 0826355048
Pages: 216
Year: 2014-09-01
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Disturbed by stories of drownings in the river behind his home in Eau Claire, Wisconsin, writer B. J. Hollars combed the archives of local newspapers only to discover vast discrepancies in articles about the deaths. In homage to Michael Lesy’s cult classic, Wisconsin Death Trip, Hollars pairs reports from late nineteenth- and early twentieth-century journalists with fictional versions, creating a hybrid text complete with facts, lies, and a wide range of blurring in between. Charles Van Schaick’s macabre, staged photographs from the era appear alongside the dispatches, further complicating the messiness of history and the limits of truth.
Energy
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Publisher: PediaPress
ISBN:
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Media Management
Author: Andrej Vizjak, Max Josef Ringlstetter
Publisher: Springer Science & Business Media
ISBN: 3540247866
Pages: 186
Year: 2012-11-02
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As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
Journalism Unbound
Author: Mitchell Stephens
Publisher: Oxford University Press, USA
ISBN: 0195189922
Pages: 194
Year: 2014
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Journalism is rapidly changing. Journalism education must too. In Journalism Unbound, Mitchell Stephens introduces new methods of teaching reporting and writing - for video, audio and the written word. In lively chapters full of examples and anecdotes, he explores a number of ways journalism might take advantage of the current digital revolution to become less formulaic and more engaging, searching, diverse in its concerns and relevant, particularly to younger audiences. Although thefocus is on what journalism might be, the book employs as examples the best of what journalism has been - from Joan Didion to Nate Silver, Edward R. Murrow to Samantha Power, and James Baldwin to Adrian Nicole LeBlanc.
The 100 Best Business Books of All Time
Author: Jack Covert, Todd Sattersten, Sally Haldorson
Publisher: Penguin
ISBN: 1101992387
Pages: 368
Year: 2016-08-02
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Thousands of business books are published every year— Here are the best of the best After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best business titles of all time—the ones that deliver the biggest payoff for today’s busy readers. The 100 Best Business Books of All Time puts each book in context so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great. Many of the choices are surprising—you’ll find reviews of Moneyball and Orbiting the Giant Hairball, but not Jack Welch’s memoir. At the end of each review, Jack and Todd direct readers to other books both inside and outside The 100 Best. And sprinkled throughout are sidebars taking the reader beyond business books, suggesting movies, novels, and even children’s books that offer equally relevant insights. This guide will appeal to anyone, from entry-level to CEO, who wants to cut through the clutter and discover the brilliant books that are truly worth their investment of time and money.
Handbook of Social Media Management
Author: Mike Friedrichsen, Wolfgang Mühl-Benninghaus
Publisher: Springer Science & Business Media
ISBN: 3642288979
Pages: 880
Year: 2013-05-28
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Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
The Public Relations Writer's Handbook
Author: Merry Aronson, Don Spetner, Carol Ames
Publisher: John Wiley & Sons
ISBN: 1118041070
Pages: 368
Year: 2010-12-28
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The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
Media Management Manual
Author: John Prescott Thomas
Publisher:
ISBN: 818921831X
Pages: 135
Year: 2009
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American Book Publishing Record
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Year: 2004
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The Everything Store
Author: Brad Stone
Publisher: Little, Brown
ISBN: 0316219258
Pages: 384
Year: 2013-10-15
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"An immersive play-by-play of the company's ascent.... It's hard to imagine a better retelling of the Amazon origin story." -- Laura Bennett, New Republic Amazon.com's visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, and his book is the first in-depth, fly-on-the-wall account of life at Amazon. The Everything Store is the book that the business world can't stop talking about, the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
Media & Culture
Author: Richard Campbell, Christopher R. Martin, Bettina Fabos
Publisher: Macmillan Higher Education
ISBN: 1319010431
Pages: 672
Year: 2015-03-18
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A number of high stakes conflicts — over net neutrality, streaming music, copyrights, the shifting fortunes of various media outlets, and divisive politics — continue to unfold over YouTube, Twitter, TV screens, and other mediated feeds. The speed at which these stories are consumed means that understanding the complex connections between the media and our culture is more important than ever. The new tenth edition of Media & Culture starts with the digital world students know and then goes further, focusing on what these constant changes mean to them. As always, Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now. Through new infographics, cross-reference pages, and a new digital jobs feature, this edition offers the most contemporary and compelling examinations yet of how the media industries connect, interlock, and converge.
Media Now: Understanding Media, Culture, and Technology
Author: Joseph Straubhaar, Robert LaRose, Lucinda Davenport
Publisher: Cengage Learning
ISBN: 1305950844
Pages: 50
Year: 2016-10-05
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Empowering you to think critically about the media and its impact, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry -- and touch your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the expanding fields of the Internet, interactive media, and traditional media. In addition to captivating infographics and illustrations, the exciting new Tenth Edition includes the latest developments and trends in new media, mobile media consumption, policy changes for Internet governance and the international approach to media governance, online privacy protection, media ethics, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.