Giornalismo Online Crossmedialita Blogging E Social Network I Nuovi Strumenti Dellinformazione Digitale Book PDF, EPUB Download & Read Online Free

Giornalismo online. Crossmedialità, blogging e social network: i nuovi strumenti dell'informazione digitale
Author: Davide Mazzocco
ISBN: 8866580309
Pages: 174
Year: 2014
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Professione Brand Reporter
Author: Diomira Cennamo, Carlo Fornaro
ISBN: 8820378922
Pages: 288
Year: 2017-02-10T00:00:00+01:00
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Grazie al Web, la comunicazione d’impresa si arricchisce di nuovi strumenti. Imprese e organizzazioni no profit possono comunicare direttamente con il proprio pubblico diventando editori e fare informazione. Un cambiamento epocale che richiede lo sviluppo di nuove competenze, radicate negli ambiti più tradizionali del giornalismo, del marketing e della comunicazione d’impresa. A queste se ne aggiungono altre, più specifiche della comunicazione digitale, nate in parte dalla fusione di tutti questi ambiti e quindi inedite. Professione Brand Reporter è un manuale che guida in questo nuovo ambito professionale del brand journalism, da un punto di vista teorico e strategico. Un vademecum pratico per l’applicazione efficace delle tecniche e degli strumenti dell’informazione digitale al marketing e alla comunicazione d’impresa, che propone leve strategiche e pratiche ai nuovi professionisti dell’informazione, suggerendo ai manager approcci e percorsi organizzativi che li aiutino a strutturare la propria azienda come una vera media company.
Brand Journalism
Author: Andy Bull
Publisher: Routledge
ISBN: 1136185984
Pages: 288
Year: 2013-06-26
View: 436
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Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website -
Giornalismo 4.0
Author: Vincenzo Grienti
Publisher: Rubbettino Editore
ISBN: 8849854382
Pages: 94
Year: 2018-03-02
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Scienza connessa
Author: Aa.Vv.
Publisher: Gangemi Editore spa
ISBN: 884927324X
Pages: 98
Year: 2012-04-03T00:00:00+02:00
View: 242
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Quali opportunità sono colte o create e quale uso si fa dei Social Network da parte dei ricercatori al fine di comunicare la scienza? Facebook, Twitter, Google+, sono utilizzati per divulgare scienza e ricerca? Come vengono usati e da chi? Sono sfruttati a sufficienza o se ne fa un uso episodico e frammentario? Quali possono essere le vie di sviluppo prefigurabili? Si può/deve comunicare la ricerca attraverso i Social Network e c’è qualcuno più titolato e indicato a farlo: il ricercatore stesso, il divulgatore, il giornalista? L’individuo o l’istituzione? Da questi interrogativi parte l’idea di questo libro ma, di fatto, il quadro si è allargato e le valutazioni e i dati proposti finiscono col comporre un mosaico che va dal raffigurare il fenomeno Internet, al riflettere sul ruolo dei media. Il volume contiene saggi di: Giovanni Boccia Artieri, Tullio De Mauro, Domenico Laforenza con Maurizio Martinelli e Michela Serrecchia, Laura Sartori, Sveva Avveduto con Loredana Cerbara e Adriana Valente, Lella Mazzoli, Nico Pitrelli, Fabio Fornasari, Davide Bennato, Sergio Maistrello.
Digital Heritage
Author: Lindsay MacDonald
Publisher: Routledge
ISBN: 1136410112
Pages: 592
Year: 2006-08-11
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In the fields of documentation and conservation of cultural heritage assets, there is a constant need for higher quality records and better analytical tools for extracting information about the condition of artefacts. Digital photography and digital image processing provide these capabilities, and recent technological advances in both fields promise new levels of performance for the capture and understanding of colour images. This inter-disciplinary book covers the imaging of decorated surfaces in historical buildings and the digitisation of documents, paintings and objects in museums and galleries, and shows how user requirements can be met by application of powerful digital imaging techniques. Numerous case studies illustrate the methods.
Positive Realism
Author: Maurizio Ferraris
Publisher: John Hunt Publishing
ISBN: 1782798552
Pages: 88
Year: 2015-12-11
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Positive Realism could be seen as the "sequel" to Maurizio Ferraris' Manifesto of New Realism and Introduction to New Realism. The focus here is the other side of unamendability: a notion, described in his previous books, according to which reality is "unamendable", it cannot be corrected at will. This "resistance" of the real is what ultimately tells us that, in opposition to the claims of post-Kantian philosophy, the world is not a result of our conceptual work: if it were so, our power over reality would be much greater. Now, the often disappointing limits that the real sets against our expectations are also a resource: and this is the key point of the present book. Things exist, and therefore undoubtedly resist us, but in doing so they offer affordances, resources, opportunities. And that the greatest opportunity, which underlies all the other ones, is the fact that we share a world that is far from liquid: on the contrary, it provides the solid ground on which everything rests, starting from our happiness or unhappiness.
Transmedia Storytelling
Author: Max Giovagnoli
ISBN: 1105062589
Pages: 147
Year: 2011
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Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem.
Tolstoy: Sebastopol in May and Sebastopol in December
Author: L.N. Tolstoy
Publisher: Bristol Classical Press
ISBN: 1853993530
Pages: 128
Year: 1998-01-01
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The three 'Sebastopol Stories' were based on Tolstoy's experience as a serving solider in the besieged Crimean city in 1854 and 1855. First published in book form in 1856, they consolidated the reputation the young Tolstoy had established with Childhood (1852). In Sebastopol in December, cast in the form of a guided tour of the city, Tolstoy chronicles both the patient suffering and the undemonstrative heroism of the city's defenders and civilian population. Sebastopol in May focuses on the officer class, particularly the vacillating Mikhailov and the doomed Praskukhin, the description of whose death is one of the most celebrated passages in Russian literature. In these stories Tolstoy's anti-war stance, so important in War and Peace and his later non-fictional works, is already clearly delineated. (The third story, Sebastopol in August, is not included in this edition.)
OS X Mountain Lion For Dummies
Author: Bob LeVitus
Publisher: John Wiley & Sons
ISBN: 1118461991
Pages: 480
Year: 2012-07-24
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Tame your Mountain Lion, the "Dr. Mac" way Author Bob "Dr. Mac" LeVitus is a Mac guru and one of the world's leading authorities on all things Apple, so when he talks OS X Mountain Lion, people listen. Now you can learn how to get the most out of OS X Mountain Lion with the latest edition of this bestselling guide to OS X. Whether you're learning your way around your first Mac or just updating your OS, you'll unleash the power of OS X Mountain Lion with this friendly, full-color guide to Apple's new operating system. Covers OS X basics, including working with the Dock, Launchpad, and Mission Control; setting up your e-mail; surfing the web with Safari; organizing your files; navigating with multi-touch gestures; managing your contacts and calendars; connecting a printer; and printing documents Walks you through the new-to-OS-X features, such as Messages, Notes, Reminders, Notification Center, Power Nap, Dictation, Twitter and Facebook integration, Game Center, and Gatekeeper Gets you up and running with iTunes and the latest apps from the Mac App Store and shows you how to enjoy music, movies, DVDs, and digital photos on your Mac Provides troubleshooting tips, advice on customizing and maintaining your Mac, and keeping your information safe with Time Machine OS X Mountain Lion For Dummies is the perfect guide to help you reach the peak of this exciting new operating system.
The Network Society
Author: Jan van Dijk
Publisher: SAGE
ISBN: 1446289990
Pages: 336
Year: 2012-04-20
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The Network Society is now more than ever the essential guide to the past, consequences and future of digital communication. Fully revised, this Third Edition covers crucial new issues and updates, including: • the long history of social media and Web 2.0: why it's not as new as we think • digital youth culture as a foreshadow of future new media use • the struggle for control of the internet among Microsoft, Google, Apple and Facebook • the contribution of media networks to the current financial crisis • complete update of the literature on the facts, theories, trends and technologies of the internet • new features for students with boxes of chapter questions, conclusions and boxed explanations of key concepts This book remains an accessible, comprehensive, must-read introduction to how new media function in contemporary society.
History of Hermeneutics
Author: Maurizio Ferraris
Publisher: Humanities Press International
ISBN: 0391039318
Pages: 358
Year: 1996-01-01
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The Network Society
Author: Jan van Dijk
Publisher: SAGE Publications
ISBN: 1446248968
Pages: 326
Year: 2012-05-14
View: 236
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The Network Society is now more than ever the essential guide to the past, consequences and future of digital communication. Fully revised, this Third Edition covers crucial new issues and updates. This book remains an accessible, comprehensive, must-read introduction to how new media function in contemporary society.
Social Nation
Author: Barry Libert
Publisher: John Wiley & Sons
ISBN: 0470890258
Pages: 256
Year: 2010-07-23
View: 437
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It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to: Integrate social skills into existing managerial and leadership practices Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise Adopt new forms of social leadership across the entire organization Attain social intelligence by listening, understanding, and measuring outcomes of your investment in relationships with customers, employees and partners Realize tangible economic benefits and ROI from new product and service offerings Social Nation provides readers with an opportunity to join the Social Nation community and share experiences with other leaders and social individuals.
Author: Derrick De Kerckhove
ISBN: 9024648793
Pages: 169
Year: 1991
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