Die Plattform Revolution Von Airbnb Uber Paypal Und Co Lernen Wie Neue Plattform Geschaeftsmodelle Die Wirtschaft Veraendern Methoden Und Strategien Fuer Start Ups Und Unternehmen Mitp Business Book PDF, EPUB Download & Read Online Free

Die Revolution im E-Commerce : Wie neue Plattform-Geschäftsmodelle von airbnb und Co. den Markt verändern Methoden und Strategien für Unternehmensgründer und Start-ups
Author: Sangeet Paul Choudary, Marshall W. van Alstyne, Geoffrey Parker
Publisher:
ISBN: 3958455190
Pages: 320
Year: 2017-04-27
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Platform Revolution
Author: Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
Publisher: W. W. Norton
ISBN: 0393354350
Pages: 352
Year: 2017-08-29
View: 1003
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A practical guide to the new economy that is transforming the way we live, work, and play.
What's Your Digital Business Model?
Author: Peter Weill, Stephanie Woerner
Publisher: Harvard Business Press
ISBN: 163369271X
Pages: 256
Year: 2018-04-17
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What is your digital business model? While many leaders of companies recognize the threat from digital--and the potential opportunity--they lack a common language or a compelling framework to help them assess it and, more importantly, to direct them. They don't know how to think about their digital business model. In this probing and practical book, Peter Weill and Stephanie Woerner provide much-needed tools, self-assessments, motivating examples, and key financial analyses of where the profits will likely be made. Based on five years of study at the MIT Center for Information Systems Research, the book provides a powerful yet simple framework that has been field-tested globally with more than a dozen senior management teams. The authors found that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities: (1) Supplier, (2) Omni-channel, (3) Modular Producer, and (4) Ecosystem Driver. The framework helps companies clarify where they are currently in an increasingly digital business landscape and highlights what's needed to move toward another, higher-value digital business model. In meeting the growing challenge to "go digital," this smart book will help you grapple with the threats, respond to the opportunities, and create winning digital strategies.
The Four
Author: Scott Galloway
Publisher: Penguin
ISBN: 0735213658
Pages: 310
Year: 2017
View: 329
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In his highly provocative first book, Scott Galloway pulls back the curtain on exactly how Amazon, Apple, Facebook, and Google built their massive empires. While the media spins tales about superior products and designs, and the power of technological innovation, Galloway exposes the truth: none of these four are first movers technologically - they've either copied, stolen, or acquired their ideas. Readers will come away with fresh, game -changing insights about what it takes to win in today's economy. Print run 125,000.
Digital @ Scale
Author: Anand Swaminathan, JÃ1⁄4rgen Meffert
Publisher: John Wiley & Sons
ISBN: 1119433762
Pages: 288
Year: 2017-06-02
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A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. [email protected] examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.
Big Data Management
Author: Fausto Pedro García Márquez, Benjamin Lev
Publisher: Springer
ISBN: 3319454986
Pages: 267
Year: 2016-11-15
View: 261
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This book focuses on the analytic principles of business practice and big data. Specifically, it provides an interface between the main disciplines of engineering/technology and the organizational and administrative aspects of management, serving as a complement to books in other disciplines such as economics, finance, marketing and risk analysis. The contributors present their areas of expertise, together with essential case studies that illustrate the successful application of engineering management theories in real-life examples.
Barcelonas
Author: Manuel Vázquez Montalbán
Publisher: Verso
ISBN: 0860913538
Pages: 210
Year: 1992
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Barcelona, the exuberant capital of Catalonia and host of the 1992 Olympics, is here explored and exposed by its greatest contemporary author. Manuel Vazquez Montalban's anecdotal history takes us on an imaginary tour of the city, from its most secret corners to its most famous monuments. An erudite and impassioned guide, Montalban finds a controversy in every building, a story in every street, illuminating the city's rich history and turbulent politics, its art, gastronomy and football. There are many Barcelonas, and Montalban knows them all: the lavish art-nouveau houses in Vallvidrera where he himself lives; the labyrinthine squalor of the Barri Xino, setting for Genet's Thief's Journal; the Barri Gotic where the independent Catalan Kingdom between the eleventh and fifteenth centuries created a nationalist consciousness which has endured for half a millennium; the oneiric Parc Guell, designed by the city's most celebrated architect, Antoni Gaudi. But this definitive survey is one unlikely to be endorsed by the Oficina de Turismo. For Montalban is fiercely critical of the values of the new 'Olympic' Barcelona: the misery of the inner-city slums where one person dies every second day from a heroin overdose; the speculation which has compounded overcrowding in a metropolis with the highest population density in Europe; the ravaging of working-class suburbs to make way for an aseptic international centre. Once Europe's most utopian city, Barcelona, he argues, 'has become a market, and everything is up for sale'. For visitors, Barcelonas will prove a stimulating, indispensable companion. And for everyone interested in art and architecture, politics and sport, it will provide an enthralling introduction to the great European city.
Matchmakers
Author: David S. Evans, Richard Schmalensee
Publisher: Harvard Business Review Press
ISBN: 163369173X
Pages: 272
Year: 2016-05-03
View: 565
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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia, they’re becoming more and more popular—and profitable—due to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today’s power brokers. Don’t let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who’ve consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success. Whether you’re an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakers—rich with stories from platform winners and losers—is the one book you’ll need in order to navigate this appealing but confusing world.
The Digital Transformation Playbook
Author: David L. Rogers
Publisher: Columbia University Press
ISBN: 0231541651
Pages: 304
Year: 2016-04-05
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Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Managing in a VUCA World
Author: Oliver Mack, Anshuman Khare, Andreas Kramer, Thomas Burgartz
Publisher: Springer
ISBN: 3319168894
Pages: 259
Year: 2015-07-15
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This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization. To cover all areas, the book is divided into six sections. Section 1 acts as an introduction to VUCA and complexity. It reviews ways to manage complexity, while providing examples for tools and approaches that can be applied. The main focus of Section 2 is on leadership, strategy and planning. The chapters in this section create new approaches to handle VUCA environments pertaining to these areas including using the Tetralemma logics, tools from systemic structural constellation (SySt) approach of psychotherapy and organizational development, to provide new ideas for the management of large strategic programs in organizations. Section 3 considers how marketing and sales are affected by VUCA, from social media’s influence to customer value management. Operations and cost management are highlighted in Section 4. This section covers VUCA challenges within global supply chains and decision-oriented controlling. In Section 5 organizational structure and process management are showcased, while Section 6 is dedicated to addressing the effects of VUCA in IT, technology and data management. The VUCA forces present businesses with the need to move from linear modes of thought to problem solving with synthetic and simultaneous thinking. This book should help to provide some starting points and ideas to deal with the next era. It should not be understood as the end of the road, but as the beginning of a journey exploring and developing new concepts for a new way of management.
The Four
Author: Scott Galloway
Publisher: Bantam Press
ISBN: 0593077903
Pages: 320
Year: 2017-10
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For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa�nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal�lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Www.advertising
Author: Richard Adams
Publisher:
ISBN: 0823058611
Pages: 192
Year: 2003
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The wide world of Internet advertising is busted wide open in this fascinating tour of a new medium in marketing, featuring five hundred illustrations of some of the Web's most effective, eye-catching, and controversial advertising to date. Original.
Research in the Archival Multiverse
Author: Sue McKemmish, Anne Gililand, Andrew Lau
Publisher:
ISBN: 1876924675
Pages: 1000
Year: 2016-12-01
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Within the past 15 years, the field of archival studies around the world has experienced unprecedented growth and archival studies graduate education programs today have among the highest enrollments in any information field. During the same period, there has also been unparalleled expansion and innovation in the diversity of methods and theories being applied in archival scholarship. Global in scope, Research in the Archival Multiverse compiles critical and reflective essays across a wide range of emerging research areas and interests in archival studies with the aim of providing current and future archival academics with a text addressing possible methods and theoretical frameworks that have been and might be used in archival scholarship. More than a collation of research methods for handy reference, this volume advocates for reflexive research practice as a means by which to lay bare the fuzziness and messiness of research. Whereas research in the form of published research papers and juried conference presentations provide a view of the study framed in terms of research questions and findings, reflexive research practice reveals the context of the study and chains of situations, choices, and decisions that influence the trajectories of the studies themselves. Such elucidations from the position of the researcher are instructive for others, who may be inspired to apply or adapt the method for their own research. (Series: ?Social Informatics) [Subject: Research Studies
New Paradigm for Understanding Today's World
Author: Alain Touraine
Publisher: Polity
ISBN: 0745636721
Pages: 226
Year: 2007-11-05
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Touraine is one of the leading social thinkers in the world today and many of his books have been published in English. In this book Touraine presents a new theoretical framework for understanding the contemporary world. It is a broad theoretical work which seeks to make sense of everyday experience at the beginning of the 21st century. This is a major new theoretical work by one of the leading sociologists in the world today. A great reference book for those studying sociology and social theory at any level.
The End of Competitive Advantage
Author: Rita Gunther McGrath
Publisher: Harvard Business Press
ISBN: 1422191419
Pages: 256
Year: 2013-05-14
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Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea—that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant. Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it’s time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage. This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world’s most successful companies use this method to compete and win today. Filled with compelling examples from “growth outlier” firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.