Como Triunfar En Las Redes Sociales Consejos Practicos Y Tecnicas Para Conseguir Todo Lo Que Te Propongas En Internet Y Sacarle Mas Partido A Tus Redes Facebook Twitter Instagram Linkedin Book PDF, EPUB Download & Read Online Free

Cómo triunfar en las redes sociales
Author: Manuel Moreno Molina
Publisher: Grupo Planeta Spain
ISBN: 8498754100
Pages:
Year: 2015-05-12
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El 91% de los internautas españoles está dado de alta en al menos una red social y siete de cada 10 están inscritos en, al menos, tres plataformas sociales, pero... ¿con qué objetivo? En la mayoría de los casos, el usuario no sabe sacarle el máximo provecho a sus perfiles. Nadie se ha parado a explicarle cómo podría hacer más amigos, cómo conseguir que los contenidos que comparte interesen más a sus contactos, cómo encontrar un nuevo trabajo utilizando las redes sociales o, incluso, qué tiene que hacer para ligar más en ellas. Cada usuario tiene una motivación distinta para abrir un perfil social. Con el libro Cómo triunfar en las redes sociales se pretende dotar a cualquier internauta de las herramientas necesarias para sacarle más partido a sus perfiles, ya sea un usuario que se inicia en la utilización de Facebook, Twitter, Instagram, LinkedIn o cualquier otra plataforma, o tenga ya experiencia y algunos conocimientos básicos sobre cómo utilizarlas. El objeto del libro será responder a muchas de las preguntas que se hace un usuario de redes sociales y que suelen empezar con un “Cómo...”, resolviendo con ejemplos prácticos, consejos y técnicas básicas las dudas que pueden surgirle en el manejo diario de sus redes sociales. En Cómo triunfar en las redes sociales el lector aprenderá tanto a configurar de manera básica su perfil en las principales plataformas como a optimizarlo para conseguir el objetivo que se proponga. Conocerá de manera sencilla qué supone pertenecer a cada red social, siendo consciente de las cláusulas de uso que, posiblemente, ha aceptado sin leer en el momento de dar de alta el perfil, y aprenderá a gestionar sus perfiles, sabiendo qué red social es más conveniente para cada tipo de usuario u objetivo. En este caso, no hablaremos de Community Managers ni profesionales de las redes sociales, sino que nos dirigiremos al internauta “de la calle”, con un lenguaje muy sencillo y didáctico, aportándole muchas pistas y claves para que aproveche al máximo su presencia en Facebook, Twitter, Google+, Instagram, los sistemas de mensajería instantánea, las aplicaciones para ligar y conocer gente nueva, las apps de recomendaciones sociales, de geolocalización...

La guía del Community Manager. Estrategia, táctica y herramientas
Author: Juan Carlos Mejía Llano
Publisher: ANAYA MULTIMEDIA
ISBN: 8441535329
Pages: 400
Year: 2013-10-28
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Uno de los errores más importantes que puede cometer una empresa es no estar presente en las redes sociales, otro, es asignarle su gestión a una persona inexperta. Las redes sociales son una herramienta de productividad y competitividad únicas, donde la figura del community manager juega un especial protagonismo. Ellos son los evangelizadores de la marca y los responsables de defender el prestigio de la empresa. El community manager descrito en este libro cubre todas las funciones de especialización de esta profesión: social media manager, gestor de la reputación online, experto en analítica Web y curador de contenido online. El autor ofrece un enfoque único dirigido a los aspectos estratégicos, tácticos y las herramientas que se necesitan para triunfar en el más demandado de los empleos de hoy en día. Los usuarios experimentados que ya estén ejerciendo esta profesión encontrarán aquí temas de gran utilidad.
Growth Hacker Marketing
Author: Ryan Holiday
Publisher: Penguin
ISBN: 069817691X
Pages: 144
Year: 2014-09-30
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A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.
Hug Your Customers
Author: Jack Mitchell
Publisher: Hachette Books
ISBN: 1401398049
Pages: 302
Year: 2003-06-11
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Revised and updated for the first time since original publication! Here is the 200,000-copy staple, praised by Warren Buffett as "a gem ... I wish everyone at Berkshire would follow [Jack Mitchell's] advice--we would own the world." If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business bestseller, Hug Your Customers. The only way to stay in business is to have customers; the only way to increase your profit is to attract more customer visits by providing exceptional customer service. It's that simple says Jack Mitchell. Hug Your Customers shares the hands-on practical philosophy that has allowed Mitchell and his Family of Stores to thrive and excel in today's challenging retail marketplace. Filled with accessible advice, personal case studies and tips any businessperson can use, Hug Your Customers is an energizing blueprint for customer and employee retention, increased per capita spending, and groundbreaking success.
NetLingo
Author: Erin Jansen, Vincent James
Publisher: NetLingo Inc.
ISBN: 0970639678
Pages: 523
Year: 2002
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Includes current Internet-related words and their definitions, acronyms and symbols used for email and other wireless communication, and categorized indexes.
How Not to Make a Short Film
Author: Roberta Marie Munroe
Publisher: Hachette Books
ISBN: 1401395457
Pages: 288
Year: 2009-01-20
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Anyone can make a short film, right? Just grab some friends and your handheld and you can do it in a weekend or two before being accepted to a slew of film festivals, right? Wrong. Roberta Munroe screened short film submissions at Sundance for five years, and is an award-winning short filmmaker in her own right. So she knows a thing or two about how not to make a short film. From the first draft of your script to casting, production, editing, and distribution, this is your one-stop primer for breaking into the business. Featuring interviews with many of today's most talented writers, producers, and directors, as well as revealing stories (e.g., what to do when the skinhead crack addict next door begins screaming obscenities as soon as you call "action") from the sets of her own short films, Roberta walks you through the minefield of mistakes that an aspiring filmmaker can make--so that you don't have to make them yourself.
Talent is Never Enough
Author: John C. Maxwell
Publisher: Nelson Business
ISBN: 0785214038
Pages: 283
Year: 2007
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Draws on real life examples to identify thirteen key choices that can help talented people maximize their gifts and find satisfaction and success in their personal and professional lives.
The Gift of the Gorgon
Author: Peter Shaffer
Publisher:
ISBN: 0573017743
Pages: 101
Year: 1993
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Cast size: medium.
The Digital Museum
Author: Herminia Din, Phyllis Hecht
Publisher: Amer Alliance of Museums Press
ISBN: 1933253096
Pages: 223
Year: 2007
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"This publication offers museum professionals, museology scholars and museum studies students an in-depth investigation into how and why museums are experimenting with new technology. The authors explore a wide range of concepts about the digital museum from exhibition experiences and online tools to the strategic integration of technology into daily operations and new business models."--Preface.
The Professional Chef
Author: Culinary Institute of America
Publisher: John Wiley & Sons
ISBN: 0470421355
Pages: 1212
Year: 2011-09-13
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The Professional Chef is among the best-selling titles in Wiley's cooking program and represents the cornerstone book in our publishing partnership with the CIA. This is a multi-million-dollar project with high visibility, high impact, and broad opportunities. Once again, we will completely reorganize this book to reflect the way that people cook in the kitchen today, with the best of foods and flavors from around the world. The book reviews ingredients, equipment, and skills of the professional chef. It then explores the techniques for the full range of food items: vegetables, potatoes, grains, legumes, pasta, meats, fish and seafood, poultry, eggs, fruits, soups, sauces, quickbreads and cakes, yeast breads, doughs and crusts, cookies, custards, creams and frozen desserts, and chocolates and confections. With a good understanding of techniques, the reader will then learn plating techniques for salads, sandwiches, hors d' oeuvres, appetizers, entrees, and desserts. In this new edition, information on global cuisines will be intergrated throughout the chapters and recipes, to reflect the increasing globalization of cooking. The revision will also include an all-new chapter on Plated Desserts, including information on composing successful desserts and planning a restaurant dessert menu, as well as recipes for impressive multi-component plated desserts, and will cover topics of growing importance such as sous vide cooking, seasonality, and sustainability. The new edition features a new user-friendly design and structure, guiding readers through the basic principles behind each technique at a glance, and then providing more in-depth information along with step-by-step photography. Complete with hundreds of recipes and four-color photographs throughout, this is the essential reference for any aspiring chef, culinary student, or cooking enthusiast.
Knowmad Society
Author: John Moravec
Publisher: Education Futures LLC
ISBN: 0615742092
Pages: 272
Year: 2013-06-19
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Knowmad Society explores the future of learning, work, and how we relate with each other in a world driven by accelerating change, value networks, and the rise of knowmads. Knowmads are nomadic knowledge workers: Creative, imaginative, and innovative people who can work with almost anybody, anytime, and anywhere. The jobs associated with 21st century knowledge and innovation workers have become much less specific concerning task and place, but require more value-generative applications of what they know. The office as we know it is gone. Schools and other learning spaces will follow next. In this book, nine authors from three continents, ranging from academics to business leaders, share their visions for the future of learning and work. Educational and organizational implications are uncovered, experiences are shared, and the contributors explore what it's going to take for individuals, organizations, and nations to succeed in Knowmad Society.
The Third Screen, New Edition
Author: Chuck Martin
Publisher: Nicholas Brealey
ISBN: 1857889932
Pages: 256
Year: 2014-12-08
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Completely revised and updated, this award-winning book by bestselling author Chuck Martin is the essential handbook to mobile marketing strategies.
Rebooting Work
Author: Maynard Webb, Carlye Adler
Publisher: John Wiley & Sons
ISBN: 1118421248
Pages: 224
Year: 2013-01-17
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From Silicon Valley leader Maynard Webb, how we can leverage technology to change how we work Maynard Webb has always been the go-to guy when Silicon Valley companies have thorny problems. Whether revamping eBay's crashing servers (transforming their technology weaknesses into a competitive strength) or investing in emerging technology start-ups, Webb brings strategic and operational savvy to every issue and venture. In his first book, Webb brings this same focus to tackle outdated models of work, created a century ago, which no longer sync up with either individual or employers' needs. Through a unique framework, Webb identifies 4 different mindsets around work (the company man, CEO of your own destiny, disenchanted employee, and the aspiring entrepreneur). It organizes those who are self-motivated versus those who are waiting to be discovered and aims to give readers the tools to become more self-actualized, happier, and ultimately more fulfilled in their careers. In identifying a paradigm shift that is already under way, Webb demonstrates clearly how to harness technology to embrace our own personal happiness, allowing people to become more productive at work and also spend more time with their families. Contains a framework that demonstrates how we can leverage technology to create better job opportunities and foster more balanced lives Written by Maynard Webb, chairman of LiveOps, former COO of e-Bay, founder of Webb Investment Network (WIN), and board member of Yahoo! and salesforce.com Includes personalized worksheets and empowering action-oriented advice Rebooting Work reveals how anyone can take control of his or her own future, finding greater fulfillment, productivity, and happiness.
Sport Psychology
Author: Richard Cox
Publisher: McGraw-Hill Higher Education
ISBN: 007743322X
Pages:
Year: 2011-03-25
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