Ads Fads And Consumer Culture Advertisings Impact On American Character And Society Book PDF, EPUB Download & Read Online Free

Ads, Fads, and Consumer Culture
Author: Arthur Asa Berger
Publisher: Rowman & Littlefield
ISBN: 1442241268
Pages: 276
Year: 2015-01-22
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The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.
Ad Nauseam
Author: Carrie McLaren, Jason Torchinsky
Publisher: Farrar, Straus and Giroux
ISBN: 1429956887
Pages: 368
Year: 2009-06-23
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With the style and irreverence of Vice magazine and the critique of the corporatocracy that made Naomi Klein's No Logo a global hit, the cult magazine Stay Free!—long considered the Adbusters of the United States—is finally offering a compendium of new and previously published material on the impact of consumer culture on our lives. The book questions, in the broadest sense, what happens to human beings when their brains are constantly assaulted by advertising and corporate messages. Most people assert that advertising is easily ignored and doesn't have any effect on them or their decision making, but Ad Nauseam shows that consumer pop culture does take its toll. In an engaging, accessible, and graphically appealing style, Carrie McLaren and Jason Torchinsky (as well as contributors such as David Cross, The Onion's Joe Garden, The New York Times's Julie Scelfo, and others) discuss everything from why the TV program CSI affects jury selection, to the methods by which market researchers stalk shoppers, to how advertising strategy is like dog training. The result is an entertaining and eye-opening account of the many ways consumer culture continues to pervade and transform American life.
Advertising and Society
Author: Carol J. Pardun
Publisher: John Wiley & Sons
ISBN: 1118587626
Pages: 312
Year: 2013-06-26
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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
SATISFACTION GUARANTEED REV PB
Author: Strasser S
Publisher: Smithsonian
ISBN: 1588341461
Pages: 339
Year: 2004-10-17
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This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.
20 Ads that Shook the World
Author: James B. Twitchell
Publisher: Broadway Books
ISBN: 0609807234
Pages: 229
Year: 2000
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The author analyzes the century in advertising, focusing on the great "campaigns," from P.T. Barnum to Nike's "Just do it."
Cultural Theory and Popular Culture
Author: John Storey
Publisher: University of Georgia Press
ISBN: 0820328499
Pages: 657
Year: 2006
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Whether used on its own or in conjunction with Cultural Theory and Popular Culture: An Introduction, this reader is a theoretical, analytical, and historical introduction to the study of popular culture within cultural studies. The readings cover the culture and civilization tradition, culturalism, structuralism and poststructuralism, Marxism, feminism, and postmodernism, as well as current debates in the study of popular culture. New to this edition: Four new readings by Stuart Hall, Ernesto Laclau and Chantal Mouffe, Judith Butler, and Savoj Žižek Fully revised general and section introductions that contextualize and link the readings with key issues in Cultural Theory and Popular Culture: An Introduction Fully updated bibliography Ideal for courses in: cultural studies media studies communication studies sociology of culture popular culture visual studies cultural criticism
Media Unlimited, Revised Edition
Author: Todd Gitlin
Publisher: Macmillan
ISBN: 0805086897
Pages: 264
Year: 2007-09-18
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A thought-provoking but balanced examination of our media-dominated world reveals the vast array of manufactured images and sounds that have defined our civilization, from video games to elevator music, action movies to reality shows, and punditry to Internet exhibitionists. Reissue. 25,000 first printing.
Shiny Objects
Author: James A. Roberts
Publisher: Harper Collins
ISBN: 0062093622
Pages: 368
Year: 2011-11-15
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In Shiny Objects, a cross between In Praise of Slowness and The Tipping Point, consumer behavior expert Professor James A. Roberts takes us on a tour of America's obsession with consumerism—pointing out its symptoms, diagnosing specific problems, and offering a series of groundbreaking solutions. Roberts gives practical advice for how to correct the materialistic trends in our lives which lock us into a cycle of financial hardship and stress. Shiny Objects, a new The Paradox of Choice for the modern reader, is more than a critique of capitalism—it's also an exploration into how we can live happier, fuller, more productive lives today.
The Age of the Image
Author: Stephen Apkon
Publisher: Farrar, Straus and Giroux
ISBN: 142994577X
Pages: 288
Year: 2013-04-16
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An urgent, erudite, and practical book that redefines literacy to embrace how we think and communicate now We live in a world that is awash in visual storytelling. The recent technological revolutions in video recording, editing, and distribution are more akin to the development of movable type than any other such revolution in the last five hundred years. And yet we are not popularly cognizant of or conversant with visual storytelling's grammar, the coded messages of its style, and the practical components of its production. We are largely, in a word, illiterate. But this is not a gloomy diagnosis of the collapse of civilization; rather, it is a celebration of the progress we've made and an exhortation and a plan to seize the potential we're poised to enjoy. The rules that define effective visual storytelling—much like the rules that define written language—do in fact exist, and Stephen Apkon has long experience in deploying them, teaching them, and witnessing their power in the classroom and beyond. In The Age of the Image, drawing on the history of literacy—from scroll to codex, scribes to printing presses, SMS to social media—on the science of how various forms of storytelling work on the human brain, and on the practical value of literacy in real-world situations, Apkon convincingly argues that now is the time to transform the way we teach, create, and communicate so that we can all step forward together into a rich and stimulating future.
Ads, Fads, and Consumer Culture , Advertisings Impact on American Character and Society
Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1467218200
Pages: 21
Year: 2016-10-16
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Facts101 is your complete guide to Ads, Fads, and Consumer Culture , Advertisings Impact on American Character and Society. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
Consumption in China
Author: LiAnne Yu
Publisher: John Wiley & Sons
ISBN: 0745684572
Pages: 176
Year: 2014-11-05
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Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores characterized by a dearth of choices have made way for luxury malls and hypermarkets filled with a multitude of products. Consumption in China explores what it means to be a consumer in the world’s fastest growing economy. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets. Behind the often staggering statistics about China are the very human stories that highlight the emotional and social triggers behind consumption. This engaging book is a valuable resource for students, scholars and business professionals interested in a deeper understanding of what motivates China’s consumers, and what challenges they face as more aspects of everyday life become commoditized.
Souvenirs
Author: Michael Hitchcock, Ken Teague
Publisher: Ashgate Pub Limited
ISBN:
Pages: 287
Year: 2000-01-01
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The authors do not necessarily focus on material souvenirs in their memorial function as prompters of memory. They also use their case studies as starting points for the discussion of many interesting contemporary phenomena, such as cottage industries for economic development in Mexico and Ainu, as devices to invigorate or maintain artistic practices, as emblems of cultural conformity (Surrealists) or as symbolic weapons in national and international political arguments. A key focus of many of the chapters is the question of meaning: what is the meaning of any particular souvenir or collection, and for whom does it bear that meaning?
Provocateur
Author: Anthony J. Cortese
Publisher: Rowman & Littlefield Publishers
ISBN: 0742568768
Pages: 192
Year: 2007-12-14
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In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The depiction of ethnic and gender relations in advertising subtly colors our understanding of status arrangements and social boundaries. Connecting these images to periods of social change also highlights, in a more nuanced way, the social norms and cultural ideologies of a particular age. The third edition includes updated advertisements and analyses, and Cortese concludes with policy implications for advertising. The previous edition of Provocateur was honored by CHOICE magazine as an Outstanding Academic Title, with its highest rating: 'Essential.'
Signs in Contemporary Culture
Author: Arthur Asa Berger, Ph.d.
Publisher: Createspace Independent Pub
ISBN: 1502704137
Pages: 272
Year: 2014-10-07
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Signs in Contemporary Culture is an introduction to the science of semiotics. It is unusual in that it has an application for every semiotic concept it discusses so readers can see how semiotics can be applied to many aspects of everyday life.
Cultural Criticism
Author: Arthur Asa Berger
Publisher: SAGE Publications
ISBN: 0803957343
Pages: 194
Year: 1995
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Arthur Asa Berger's unique ability to translate difficult theories into accessible language makes this book an ideal introduction to cultural criticism. Berger covers the key theorists, concepts, and subject areas, from literary, sociological and psychoanalytical theories to semiotics and Marxism. Cultural Criticism breathes new life into the discipline by making these theories relevant to students' lives. The author illustrates his explanations with excerpts from classic works giving readers a sense of the important thinkers' styles and helping place them in their context. Berger also provides a comprehensive bibliography on cultural criticism for those who wish to explore the topics at greater length. Cultural Criticism is the perfect undergraduate supplemental text for such courses as media studies, literary criticism, and popular culture.